What if your landing pages can help you multiply your audience? The answer is simple – make them social ready. Conventional rules for landing page layout says that you shouldn’t include any form of distraction since the primary focus of the landing page is to make the visitor fill out the form. But in today’s new media […]
A good call to action creates a sense of urgency and tells the subscriber or visitor exactly what they will be getting when they click or take action. A good call to action always results in higher conversions. Well designed Call To Action: Starts with verb or text that convey’s action: examples such as “Download Now!” , […]
Success of any campaign depends on the number conversions from the landing page. A well designed landing page plays an important role in generating trust and engaging visitors. Impact-full Headline : Visitor spends a few seconds looking plus analyzing your web content before engaging, these few short words of text are absolutely critical in deciding factor for conversions. Clear […]
Subject lines play important role in email deliver-ability, click-throughs and conversion rates. Hence, should be short, compelling and engaging – it should create a sense of urgency and make reader eager to know more about your offer. Check out some best and worst subject line examples from MailChimp. Image: FreeDigitalPhotos.net
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Unsubscribe rate is the number of unique email addresses that do not wish to receive any further emails from you – People who opt-out of your mailing list. Unsubscribe rate shows how relevant the content was to the audience in the mailing list. Unsubscribe rate = number of unsubscribed email addresses / list size This […]
The information or data collected when the recipient clicks on the link present in the email is used to calculate the click rate. Click rates are available for both HTML and text emails and this information gives marketers better understanding of the effectiveness of the email campaign, generally what recipient is interested in receiving. Click […]
