Success of any campaign depends on the number conversions from the landing page. A well designed landing page plays an important role in generating trust and engaging visitors.
- Impact-full Headline : Visitor spends a few seconds looking plus analyzing your web content before engaging, these few short words of text are absolutely critical in deciding factor for conversions.
- Clear Call to Action: The point where you want user/visitor to take action should be clear and relevant. Call to Action should also match with the copy or text on the landing page.
Having these implemented on the landing page will increase the odds of conversion.