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Email Subject Lines

Subject lines play important role in email  deliver-ability, click-throughs and conversion rates. Hence, should be short, compelling and engaging – it should create a sense of urgency and make reader eager to know more about your offer. Check out some best and worst subject line examples from MailChimp. Image: FreeDigitalPhotos.net

A/B testing of HTML emails

The first step to A/B testing is deciding on what you want to test. There are different components you could test, such as Subject line Call to action Layout of the message (single column or two column layout) Images Best practices to keep in mind when running an email test: Always test simultaneously to reduced the affect […]

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