Category Web Design
A good call to action creates a sense of urgency and tells the subscriber or visitor exactly what they will be getting when they click or take action. A good call to action always results in higher conversions. Well designed Call To Action: Starts with verb or text that convey’s action: examples such as “Download Now!” , […]
Subject lines play important role in email deliver-ability, click-throughs and conversion rates. Hence, should be short, compelling and engaging – it should create a sense of urgency and make reader eager to know more about your offer. Check out some best and worst subject line examples from MailChimp. Image: FreeDigitalPhotos.net
Email delivery rate is the one of the crucial metrics which determines your email performance. To understand email delivery rate we, first need to understand bounced back emails. A bounced back email is an email which never arrives recipients inbox and is sent back or bounced back. There are two types of bounce-backs: Hard bounces: the e-mail could not be […]
You can improve your email marketing results by actually measuring them regularly. One good thing about email campaigns is that the performance can be evaluated quick and effectively. The core metrics to be considered while measuring your emails’ performance are: % Delivered % Opened % Clicked % Unsubscribed If you study carefully the information from all of […]
HTML emails are like web pages, visually appealing including styles and images. On the other hand plain text emails are without any visual formatting such as images, font styles, colors, and hyper linked anchored text. When designing/ developing marketing emails it is important to include both HTML and plain text format. One of the benefit of having plain […]
Most of email clients like outlook 2007 and older, don’t support float tags. Use table layouts and image tag instead, along with align attribute.