You can improve your email marketing results by actually measuring them regularly.   One good thing about email campaigns is that the performance can be evaluated quick and effectively. The core metrics to be considered while measuring your emails’ performance are: % Delivered % Opened % Clicked % Unsubscribed If you study carefully the information from all of […]

The first step to A/B testing is deciding on what you want to test. There are different components you could test, such as Subject line Call to action Layout of the message (single column or two column layout) Images Best practices to keep in mind when running an email test: Always test simultaneously to reduced the affect […]