Unsubscribe rate is the number of unique email addresses that do not wish to receive any further emails from you – People who opt-out of your mailing list. Unsubscribe rate shows how relevant the content was to the audience in the mailing list. Unsubscribe rate = number of unsubscribed email addresses / list size This […]
The information or data collected when the recipient clicks on the link present in the email is used to calculate the click rate. Click rates are available for both HTML and text emails and this information gives marketers better understanding of the effectiveness of the email campaign, generally what recipient is interested in receiving. Click […]
Open rate is a measure of how many people on an email list open a particular email . Often calculated as : Open rate = emails opened/(emails sent – email bounce) Your open rate alone should not determine the success of your email blast. Although it is important to monitor your open rate along with other […]
Email delivery rate is the one of the crucial metrics which determines your email performance. To understand email delivery rate we, first need to understand bounced back emails. A bounced back email is an email which never arrives recipients inbox and is sent back or bounced back. There are two types of bounce-backs: Hard bounces: the e-mail could not be […]
You can improve your email marketing results by actually measuring them regularly. One good thing about email campaigns is that the performance can be evaluated quick and effectively. The core metrics to be considered while measuring your emails’ performance are: % Delivered % Opened % Clicked % Unsubscribed If you study carefully the information from all of […]
The first step to A/B testing is deciding on what you want to test. There are different components you could test, such as Subject line Call to action Layout of the message (single column or two column layout) Images Best practices to keep in mind when running an email test: Always test simultaneously to reduced the affect […]
HTML emails are like web pages, visually appealing including styles and images. On the other hand plain text emails are without any visual formatting such as images, font styles, colors, and hyper linked anchored text. When designing/ developing marketing emails it is important to include both HTML and plain text format. One of the benefit of having plain […]
